ALIT INDONESIA East Java– Agrarian country and a very rich country, deserves to be attributed to Indonesia. Abundant natural resources, plus diverse cultural riches, have made Indonesia a country that many other countries are looking at. The irony is that this wealth is not in line with the skills and knowledge possessed by the younger generation, who now tend to start abandoning their own culture.
This phenomenon received special attention from the ALIT Indonesia Foundation. Plus the semester holidays have arrived. ALIT Indonesia filled this moment by holding the Dewa Dewi Ramadaya National Ambassador Training as a form of skills development and capacitation for young representatives from the assisted villages or what we know as Ambassadors.
Teenagers can be intermediaries between children and adults in conveying information. Apart from that, teenagers tend to have a wide network of friends, enthusiasm for learning and exploring new things and developing creativity in many things. Teenagers are also very close to the virtual world and social media, so this is a strong reason to make teenagers as Ambassadors who can promote and develop village potential both through friendship networks, the community, and through social networks.
There are two potential villages that are the focus for development in this training. First, the potential in the agro or agricultural sector which focuses on developing permaculture farming systems and utilizing harvest results. Second, the potential in the cultural sector.
DDRD training is held with the hope that teenagers who become village representatives will have strong abilities and skills in cultivating, developing and promoting the potential of their village. Thus, this program can encourage accelerated development of village potential and cultural advancement.
Dewa Dewi Ramadaya program by ALIT Indonesia, which is supported by HM Sampoerna and East Java KADIN. Since 2022, East Java KADIN is committed to supporting the Dewa Dewi Ramadaya program by ALIT Indonesia which is implemented to increase village community empowerment and child protection. One of them is by providing training in mentoring UMKM and product curation to the Alit Team, as well as market networking, as well as distributing and selling products produced by village communities, including tourism. Currently, cooperation is also being established between ALIT Indonesia and HM Sampoerna, and this time, it is realized in the facilities provided by HM Sampoerna in the 2023 DDRD National Ambassador Training program.
There are 3 main topics that will be discussed in the DDRD Training. First about permaculture. This topic will be divided into several materials. These include the concept of permaculture, land processing, making solid and liquid fertilizers, nurseries, aquaculture, and planting and caring for plants.
The second topic is about cultural development and post-harvest. The second topic is broken down into several materials, including drying methods, the use of canna, mocaf and other staple food sources into processed food ingredients, the use of organic materials into body care and beauty products, housekeeping, batik, gamelan, table manners, and arranging village tourist destinations.
The last topic is about promotion. Village potential that has been explored and utilized well and sustainably will remain lacking if it is not promoted well. It is also hoped that this promotional process can provide income for the village and village residents, without ignoring child-friendly elements. Material on this promotional topic includes photography and videography, selling marketing, business analysis, public speaking, and sales SOP material.
The Dewa Dewi Ramadaya National Ambassador Training was held for 10 days in 4 places, namely the Sampoerna Entrepreneurship Training Center (SETC), the ALIT Pandaan Office, Tetirah Gayatri, and the East Java Chamber of Commerce and Industry. Guided by 4 main facilitators, and several assistants, and packaged in a unique and interesting way, it is hoped that the abilities of the participants can be taught back to children and teenagers in their respective areas, so that the goals and positive impacts of this activity can be achieved and sustainable. ***
Author : Riris Agustina Anggraini
Editor : Ranau Alejandro